project spotlight
KINN collective
Brand and website design for a coworking space and community built for moms in Avon— created to feel equal parts elevated, welcoming, and thoughtfully put together.
Amy came to me with a logo she had designed herself and a clear vision for the space she was building. My role was to take what already existed and expand it into a fully realized brand— something cohesive, recognizable, and ready to grow with her business.
branding & identity
Starting with her original logo, I refined and built out a full brand system— introducing a soft, feminine color palette, elevated typography, and subtle supporting elements to bring everything together.
The direction leans into dainty serifs, warm neutrals, and soft pinks, creating a brand that feels polished but still approachable— never stuffy, and never generic. Every detail was considered to reflect the balance KINN offers: productivity and comfort, structure and community.
website design
Designed a custom Squarespace website that mirrors the experience of the space itself— light-filled, calming, and intentionally designed.
From layout to flow, the goal was to make the site feel easy and intuitive while still visually engaging. We paired gorgeous photography of the space with thoughtful spacing, clear calls to action, and strategic content to guide users through membership options, offerings, and next steps.
print & social
Extended the brand across print and digital touchpoints, including business cards, postcards, and social media templates.
Each piece was designed to feel consistent with the overall identity— so whether someone discovers KINN online or walks into the space, the experience feels seamless and instantly recognizable.