project spotlight
wax queen candle co.
Jasmine of Wax Queen Candle Co. is a Georgia-based candlemaker focused on creating nostalgic scents to ignite positive memories. Wax Queen sells 100% handcrafted candles, room sprays, wax melts, and perfume rollers to both the public and wholesale. All candles are made from a non-toxic soy/paraffin wax blend and can be custom made!
branding & identity
A full brand refresh designed to better reflect the personality and direction of the business. The existing logo lacked cohesion with the packaging and overall brand, so we worked together to develop a new identity that felt aligned, playful, and elevated— while still incorporating key elements like the color pink.
The final logo system is now used across product packaging, the website, and social media, creating a consistent and recognizable presence.
print & packaging
Custom label design created to complement the updated brand while remaining flexible for a growing product line. The layout was intentionally clean and adaptable, allowing for easy customization across different scents and products while maintaining a cohesive look.
digital illustration
Custom illustrations created to extend the brand beyond its core identity. This includes a branded “Trim Your Wicks” graphic— based on a phrase central to the business— used across merchandise such as lighters, apparel, and stickers.
Additional illustrated icons were created for Instagram highlights, adding personality and consistency across digital touchpoints.
social & digital
Ongoing social media templates designed to maintain a cohesive and polished presence online. These templates support consistent content creation while allowing flexibility for new products, promotions, and brand messaging.
