project spotlight
jasmin & tyler’s new year’s eve wedding
Custom wedding invitations and event design for a New Year’s Eve celebration— bold, intentional, and built around a single, meaningful concept.
Jasmin came to me looking for more than just invitations. She wanted a cohesive look that carried through the entire day, from the paper goods to the smallest details. We started with a strong visual idea and built everything out from there.
wedding branding
The foundation of the design was a custom wedding logo: a clock striking midnight with their initials, J & T.
It became the symbol of the entire event— tying into the New Year’s Eve timing in a way that felt personal and elevated, not overly thematic. From the beginning, the goal was to create something that felt intentional, recognizable, and worth carrying across every touchpoint.
wedding invitation suite
The invitation suite was designed in a clean black and white palette— classic, high-contrast, and just bold enough for the occasion.
The suite included a main invitation, RSVP card, and details card, all housed in a black folder for a more structured, elevated presentation. The custom logo was featured on a belly band and carried through to the envelope liner, creating a cohesive, polished first impression.
The suite was printed overseas in Dubai, adding another layer of meaning and connection to the bride’s background.
merch design & wedding details
From there, the design expanded well beyond the invitations.
The logo and supporting graphics were applied across custom favors and day-of details, including tote bags, t-shirts, hats, blankets, canvas bags, and napkins. Each piece was designed to feel consistent with the overall look— simple, bold, and intentional.
The outcome was a fully branded event experience, where every detail felt connected. Guests didn’t just receive a favor— they took home something that felt like part of the celebration.
the result
A cohesive, design-forward wedding where every element—from the invitations to the favors— felt considered and connected.
Seeing it all come together in real life made it even more special. The details, the energy, the reaction from guests— it all landed exactly how it was intended.