project spotlight
project purple
During a year-long internship, I worked closely with the team to create cohesive, engaging visuals across digital, social, and campaign initiatives— helping communicate their mission with clarity, consistency, and impact.
branding & identity
While working within an established brand, I developed visual identities for new campaigns and initiatives, including an annual charity golf event and the “10 for 10” fundraising campaign.
These assets were designed to feel cohesive with the existing brand while introducing fresh, engaging visuals across social media, digital platforms, and event materials. I also redesigned the organization’s podcast branding for use across streaming platforms and promotional content.
motion & video
A key part of my role involved creating short-form video content and motion graphics for social media, including Instagram, Facebook, and TikTok.
Using tools like After Effects, I developed videos and animated graphics to support campaigns, highlight events, and increase awareness— helping translate complex or emotional topics into engaging, digestible content.
social media
Ongoing social media design support, including graphics for campaigns, podcast promotions, event recaps, and patient stories.
I also contributed to content creation for Project Purple’s partner initiative, PRECEDE (Pancreatic Cancer Early Detection Consortium), developing a library of social media assets during the program’s active period.
mobile app design
Collaborated on the concept and spearheaded the design of a mobile app aimed at helping users better understand their risk for pancreatic cancer. This included sitemap development, user flows, wireframes, and high-fidelity prototypes, featuring the complete UI, created in Adobe XD.
The app was designed to provide educational resources, risk awareness tools, and support for patients and their families.
digital illustration & print design
Additional design work included merchandise, print materials, and digital illustrations to support events and fundraising efforts.
Projects ranged from marathon t-shirt designs and sticker packs to promotional graphics and custom illustrations—extending the brand across both physical and digital touchpoints.