project spotlight
stay true body piercing
Website design for a Connecticut-based body piercing studio with locations in Newington and South Norwalk.
The goal was to create a strong, cohesive online presence that reflects the brand’s edge, professionalism, and overall experience.
website design
NEWINGTON
The Newington site set the tone.
We leaned into a dark, moody aesthetic— high contrast, bold typography, and intentional spacing— to create something that feels immersive while still clean and easy to navigate.
Beyond visuals, the structure was a major focus. Services, aftercare, FAQs, and booking were all organized in a way that makes information easy to find— whether someone is new to piercing or a returning client.
SONO
The SoNo location was designed as a “sister site” to Newington.
Using the same structure and core design elements, we created a lighter, more open version of the site. The layout remains consistent, but the overall feel shifts— bright, spacious, and slightly more refined while still aligned with the brand.
the result
Two distinct but cohesive websites that reflect the Stay True brand across both locations— visually strong, easy to use, and built to grow with the business.