project spotlight
carina boutique
Carina Boutique is your destination for special occasions, boasting a variety of formal dresses, attire and accessories for everyone in your life. Based in the Whitestone neighborhood of Queens, NY, their goal is to help you look and feel your best on your big day.
website design
A custom website redesign for a growing boutique, focused on elevating their online presence, improving usability, and creating a more refined, on-brand experience.
Carina Boutique came to me with a very basic website— limited to a single landing page with outdated information, broken links, and minimal visual direction. As an established small business, they had a strong in-store presence, but their website wasn’t reflecting that same level of quality.
With an existing logo (but no usable files), I began by recreating and refining it to ensure a clean, scalable foundation for the brand. From there, I worked closely with the client to better understand their audience, offerings, and what sets them apart.
The site was redesigned and built on Squarespace, prioritizing ease of use for the client while allowing room for future growth, including e-commerce and email marketing.
My role spanned both design and execution— from layout and visual design to light front-end development and custom styling. I also implemented on-page SEO, conducted keyword research, and analyzed competitors to ensure the site not only looked polished, but performed effectively.
The final result is a modern, responsive website that reflects the boutique’s brand and enhances the overall customer experience. Since launch, the client has received consistent positive feedback and saw increased traffic and engagement— supporting continued growth both online and in-store.
