project spotlight
fitzner productions
Fitzner Productions is a New England video production company specializing in both wedding cinematography and corporate/commercial work.
The goal of this project was to create a brand and website that could confidently hold both sides of the business— balancing emotional storytelling with professional, commercial credibility.
branding & identity
The brand was designed to be bold yet simple— letting typography and structure do most of the work.
At the center of the identity is a clean, modern wordmark paired with a subtle red dot accent, a nod to filmmaking and recording cues. This small detail became a signature element throughout the system, reinforcing the production-focused nature of the brand without overpowering it.
Key brand elements included:
Primary logo with strong typographic hierarchy
Supporting logo variations
Brand system and usage guidelines
Business card design
The overall visual direction leans into black and red, creating a cinematic, high-contrast aesthetic that feels both modern and professional.
website design
The website was designed to showcase a dual-focus portfolio— weddings and commercial work— without overwhelming the user or slowing performance. The goal was to present range and depth in a structured, intentional way.
To achieve this, I developed a content strategy that prioritized both storytelling and efficiency:
A dynamic homepage featuring a short hero GIF composed of select project clips
Supporting still imagery to highlight additional work without heavy load times
Dedicated pages for weddings and commercial projects with featured case studies
Embedded videos paired with contextual storytelling and external links for expanded viewing
A streamlined about page and clear contact page for inquiries
A video journal area, allowing the client to easily publish new work moving forward
The site was designed to be responsive, SEO-conscious, and structured for long-term growth.
the result
This project involved a high level of collaboration and education throughout the process. We spent time refining direction, reviewing options, and ensuring the client felt confident in every decision.
A key part of the process was translating creative strategy into something the client could understand and maintain long-term. This included walkthroughs, explanations, and post-launch support resources.
The final brand and website successfully elevated the client’s online presence into a cohesive, professional system that reflects the quality and range of their work. It presents a clear narrative while remaining flexible enough to grow with the business.