project spotlight
the janice christopher marketing agency
As the in-house Creative Lead, I oversee and execute design across web, brand, print, and digital- ensuring consistency, clarity, and a strong visual presence across every touchpoint.
branding & identity
Ongoing development and refinement of the agency’s brand, including updates to the logo, creation of a comprehensive style guide, and design of both digital and print collateral.
From social media and marketing materials to proposals, presentations, and branded assets, every piece is designed to feel cohesive, recognizable, and aligned with the agency’s voice and positioning.
website design
Lead designer for all website projects, including both agency and client work.
Each project begins with research, strategy, and wireframing, followed by high-fidelity design and prototyping. I collaborate closely with developers to bring designs to life, ensuring each site is visually strong, user-friendly, responsive, and optimized for performance.
To date, this process has supported the launch of 40+ websites across a range of industries.
digital design
Design and production of ongoing marketing assets, including social media content, digital graphics, and campaign materials.
I manage and create content for the agency’s social presence, ensuring a consistent and engaging brand voice across platforms while supporting broader marketing initiatives.
print & collateral
Design of a wide range of print and client-facing materials, including business stationery, presentations, signage, branded merchandise, and internal documents.
I’ve also developed templates and systems to streamline workflows— creating efficient, consistent processes for both the agency and its clients.
content creation & copywriting
In addition to design, I support content creation across web, social, and marketing materials.
This includes writing SEO-focused website copy, blog content, and client communications— ensuring that messaging is clear, engaging, and aligned with overall strategy.